Lost in translation

IMG_5078Lost in translation is what most people think when you talk to someone and you get misunderstood but also is what in the old days translation did. In more recent years, thanks to marketing, advertising and communication team in place, the pure perfect translation has been replaces mostly by creative translation and transcreation. In this ‘new’ space you can explore the language and convey the message to your market in a better way.

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